Finding Workspace That Matched the Brand

Helping an immersive hospitality brand find workspace with the right feel, not just the right postcode.

London Founder-led Est. 2015

About Lollipop

Lollipop describes itself as a business creating highly interactive experiences and re-imagining hospitality through immersive concepts, venue design and memorable nights out. The company began in Hackney in 2015, built a community of more than 150,000, and developed concepts including ABQ, The Bunyadi and The Bletchley.

For a founder building a brand like that, ordinary workspace was never likely to be enough.

2015

Founded in Hackney

150K+

Community built

3+

Iconic concepts

The Brief

When Sebastian Lyall, founder of Lollipop, came to Ofixu, the brief was never going to be generic. Seb needed to make a decision quickly. The search had to move at pace, but it also had to be right. This was not about flooding the client with options — it was about narrowing the field to spaces that felt commercially sensible and creatively appropriate.

What Mattered

Seb's feedback was sharp and useful. One of the options was ruled out because it was too expensive, charging separately for meeting rooms, too coworking-led, and not the kind of environment he wanted. That told us exactly what the real brief was.

  • Stronger identity
  • Better value
  • More privacy
  • Practical usability
  • A better fit for a founder-led creative business
  • Not a generic shared-office feel

Our Approach

Ofixu kept the search tight, responsive and grounded in the founder's actual priorities. Rather than force more of the wrong type of product, the search focused on better-fitting options, especially those with more individuality and less of a generic shared-office feel.

Founder-First Focus

Listening to sharp feedback and using it to refine the brief, not ignore it.

Better Judgement

Good office advisory is not about more listings — it's about better judgement and tighter fit.

Character & Identity

Finding spaces with individuality that matched a brand built on experience and creativity.

Why It Mattered

Lollipop's own story shows why the right workspace mattered. The company built its reputation on theatrical, social and immersive concepts — from the early breakout of ABQ to later venues and multi-brand "Funhouse" formats. Its positioning is as an innovator in hospitality rather than a conventional operator.

Brands like that need workspace that supports momentum and identity — not space that dilutes both.

Search Timeline

From initial brief through to refined, brand-aligned options.

  • Phase 1: Initial brief received from founder Sebastian Lyall
  • Phase 2: First options presented and early feedback gathered
  • Phase 3: Brief refined based on founder's sharp feedback on what didn't work
  • Phase 4: Search narrowed to spaces with stronger identity and better value
  • Phase 5: Focused options aligned to the brand's creative and commercial priorities

Snapshot

  • Client: Lollipop
  • Founder: Sebastian Lyall
  • Sector: Immersive hospitality & entertainment
  • Founded: 2015, Hackney
  • Community: 150,000+
  • Known for: ABQ, The Bunyadi, The Bletchley
  • Search type: Founder-led creative workspace search
  • What mattered: Identity, value, privacy, usability
  • Approach: Tight, responsive, judgement-led

The Result

Ofixu helped Lollipop's founder cut through generic options and focus on what actually mattered: space with the right character, the right economics and the right fit for a business built on experience.

"Ofixu helped Lollipop refine a fast-moving workspace search into something more useful — a focused route to space that matched the brand's energy, supported the way the business worked, and avoided the usual creative-office clichés."