# Finding Workspace That Matched the Brand

Helping an immersive hospitality brand find workspace with the right feel, not just the right postcode.

London Founder-led Est. 2015

## About Lollipop

Lollipop describes itself as a business creating highly interactive experiences and re-imagining hospitality through immersive concepts, venue design and memorable nights out. The company began in Hackney in 2015, built a community of more than 150,000, and developed concepts including ABQ, The Bunyadi and The Bletchley.

For a founder building a brand like that, ordinary workspace was never likely to be enough.

2015

Founded in Hackney

150K+

Community built

3+

Iconic concepts

## The Brief

When Sebastian Lyall, founder of Lollipop, came to Ofixu, the brief was never going to be generic. Seb needed to make a decision quickly. The search had to move at pace, but it also had to be right. This was not about flooding the client with options — it was about narrowing the field to spaces that felt commercially sensible and creatively appropriate.

## What Mattered

Seb's feedback was sharp and useful. One of the options was ruled out because it was too expensive, charging separately for meeting rooms, too coworking-led, and not the kind of environment he wanted. That told us exactly what the real brief was.

- Stronger identity
- Better value
- More privacy
- Practical usability
- A better fit for a founder-led creative business
- Not a generic shared-office feel

## Our Approach

Ofixu kept the search tight, responsive and grounded in the founder's actual priorities. Rather than force more of the wrong type of product, the search focused on better-fitting options, especially those with more individuality and less of a generic shared-office feel.

### Founder-First Focus

Listening to sharp feedback and using it to refine the brief, not ignore it.

### Better Judgement

Good office advisory is not about more listings — it's about better judgement and tighter fit.

### Character & Identity

Finding spaces with individuality that matched a brand built on experience and creativity.

## Why It Mattered

Lollipop's own story shows why the right workspace mattered. The company built its reputation on theatrical, social and immersive concepts — from the early breakout of ABQ to later venues and multi-brand "Funhouse" formats. Its positioning is as an innovator in hospitality rather than a conventional operator.

Brands like that need workspace that supports momentum and identity — not space that dilutes both.

## Search Timeline

From initial brief through to refined, brand-aligned options.

- **Phase 1:** Initial brief received from founder Sebastian Lyall
- **Phase 2:** First options presented and early feedback gathered
- **Phase 3:** Brief refined based on founder's sharp feedback on what didn't work
- **Phase 4:** Search narrowed to spaces with stronger identity and better value
- **Phase 5:** Focused options aligned to the brand's creative and commercial priorities

## Snapshot

- **Client:** Lollipop  
- **Founder:** Sebastian Lyall  
- **Sector:** Immersive hospitality & entertainment  
- **Founded:** 2015, Hackney  
- **Community:** 150,000+  
- **Known for:** ABQ, The Bunyadi, The Bletchley  
- **Search type:** Founder-led creative workspace search  
- **What mattered:** Identity, value, privacy, usability  
- **Approach:** Tight, responsive, judgement-led

## The Result

Ofixu helped Lollipop's founder cut through generic options and focus on what actually mattered: space with the right character, the right economics and the right fit for a business built on experience.

"Ofixu helped Lollipop refine a fast-moving workspace search into something more useful — a focused route to space that matched the brand's energy, supported the way the business worked, and avoided the usual creative-office clichés."